Every day we see short clips of people carelessly throwing trash on streets, parks, or rivers. Those videos spread fast — but virality alone doesn’t fix the problem. What actually makes a difference is turning that moment of exposure into real action. That’s why we launched the Cleanup, Not Cancel Volunteer Challenge: a community-driven way to hold people accountable, clean up our neighbourhoods, and turn shame into a positive change. What this is about If you spot a video showing someone littering or dumping filth, don’t just share it for likes. Send it to us. We’ll help make sure the person in the clip learns the impact of their action — and we’ll invite them to join a community clean-up day. Here’s the promise: we will remove the viral video from our channels once the person shown agrees to volunteer for one full day of clean-up with our team. This isn’t about public shaming. It’s about accountability, education, and repair. We believe people can change when they see the co...